I'm very passionate about great aesthetics that work together with practicality to create a fantastic end user experience. My background in all things commercial design and advertising has shaped me to think critically and past the surface, making every decision intentional. I have a strong belief in the power of creative digital solutions and have immersed myself with creative minds and companies that share this same passion. With knowledge of how traditional design and advertising works and pure excitement for what I believe is the future of our industry, I’m the guy for the job!
And if I could grow a beard too, my life would be complete.
Designer, Growth Marketing APAC, Uber, Singapore, Singapore | Jun 2016 - Present
Lead on creatives across a spectrum of digital paid media platforms in Asia Pacific for rider and driver acquisition. Work also includes planning and strategising of creative testing to increase performance marketing efforts. Contributes as part of the creative team for regional brand campaigns through traditional and digital media.
Junior Art Director, MRM//McCANN, Singapore, Singapore | Apr 2015 - Apr 2016
Designed and worked heavily on Hershey’s Happygrams campaign and Singapore Red Cross Connection campaign. Also contributed to a range of projects as part of the creative team.
Digital Designer, 24 Digital, Melbourne, Australia | Oct 2014 - Mar 2015
Directing and producing creative work across the business internally and with client base. Work included designing UX & UI while working in close collaboration with web developers.
User Experience Intern, Papercloud, Melbourne, Australia | Mar - Oct 2014
Designed UX & UI wireframes for both web and mobile. Also contributed through research and visual design for various apps and digital branding.
Art Direction Intern, One Small Step Collective, Melbourne, Australia | Nov 2013 - Feb 2014
Led art direction for several campaigns and branding. Work included brainstorming and creation of successful pitches while working closely with creative director.
Combat Medic, Singapore Armed Forces, Singapore, Singapore | Jun 2011 - Jun 2013
Duties included rendering first aid to battalion soldiers and on-call duties at medical centre. Introduced first aid visual learning to soliders in the 21st Battalion Singapore Artillery.
Photography Assistant Intern, Red Dog Studio, Hong Kong, SAR | Jul - Oct 2010
Published digital imaging work in AsiaSpa Magazine and other various projects. Assisting lead photographer on both studio and location shoots.
Brainstorming & Idea Generation
UX & UI Designing
Adobe Photoshop, Illustrator, InDesign, After Effects, Premerie Pro, Lightroom
Royal Melbourne Institute of Technology (RMIT)
Bachelor of Communication (Advertising)
Diploma in Visual Communication
International English Language Testing System (IELTS)