Red Cross Connection app and microsite were given a much need facelift in 2015 along with key improvements and optimisations.
With youths as our main target audience, the art direction chosen reflected an on trend semi-flat design with social media sharing capabilities to create a network of live savers from the user's friend pool.
The colour and artwork selection showcases a fun and easy to use app without being too clinical.
In addition to the UI's facelift, we added a gamification feature of allowing users to "level up" as they donate and share.
The Red Cross Connection allows users to:
- Track contributions, lives saved and shares
- Locate the nearest donation centre
- Check-in at the centre to inspire friends to answer the call
- Receive invitations to Red Cross donation drives and events
Agency: MRM//McCANN Singapore
Client: Singapore Red Cross
Creative Director: Dante Abelarde
Account Manager: Regina Rodricks
Project Manager: Noel Tan
Art Director: Nigel Heng / Victor Soh / Ariz Tiong
Copywriter: Dhillion Amardeep / Cody Liew